App Store App Preview Video Specs (2026) & Google Play Video
Accepted App Store app preview resolutions (886×1920 and more), 15–30 s length, 30 fps, H.264/AAC specs, Google Play YouTube video rules, and a 15-second structure that works.
An App Store app preview is a 15–30 second video that autoplays (muted) at the top of your product page and in search results. For current iPhones the accepted size is 886 × 1920 (portrait) or 1920 × 886 (landscape), at up to 30 fps, H.264 with a stereo AAC track. Google Play instead uses a YouTube link. Below are the exact specs, what Apple rejects, and a structure that works.
App Store app preview sizes
Use the accepted resolution for each device class — not the device’s screen resolution. If you skip a size, App Store Connect scales the preview from the fallback size.
| Device class | Portrait | Landscape |
|---|---|---|
| iPhone Duo, Dynamic Island & Face ID iPhones (all sizes) | 886 × 1920 | 1920 × 886 |
| iPhone with Home button (large) | 1080 × 1920 | 1920 × 1080 |
| iPhone with Home button (4.7-inch) | 750 × 1334 | 1334 × 750 |
| iPad 13″, 11″, 10.5″ | 1200 × 1600 | 1600 × 1200 |
| iPad 12.9″ (2nd gen) / 9.7″ | 900 × 1200 | 1200 × 900 |
| Mac, Apple TV | — | 1920 × 1080 |
| Apple Vision Pro | — | 3840 × 2160 |
Length, frame rate, codecs & audio
| Requirement | |
|---|---|
| Length | 15–30 seconds |
| Previews per size & language | Up to 3 |
| Frame rate | Up to 30 fps |
| Video (H.264) | .mov, .m4v or .mp4 · High Profile up to level 4.0 · 10–12 Mbps · progressive |
| Video (ProRes) | ProRes 422 HQ only, .mov, ~220 Mbps VBR |
| Audio | Stereo · AAC 256 kbps (or PCM for ProRes) · 44.1 or 48 kHz · all tracks enabled |
| File size | Up to 500 MB |
| Poster frame | 5 seconds by default (you can pick another) |
| Processing | Up to 24 hours after upload |
The two most common upload errors are a wrong resolution (for example 1080 × 1920 in the Dynamic Island slot) and a missing audio track. Export with a silent stereo track if your video has no sound.
Google Play preview video
Google Play doesn’t take a video file. You paste a YouTube URL into the Preview video field of the store listing. The rules:
- Use a single video URL — not a playlist or channel, and no timecode parameters.
- Turn ads / monetization off, and don’t age-restrict the video.
- Set it to public or unlisted (not private) and keep embedding allowed.
- Only the first 30 seconds autoplay: show the app within the first 10 seconds. Portrait and landscape both work — just don’t leave black bars.
What to show (and what gets rejected)
Apple’s guidelines expect a preview to show the app itself. In practice:
- Mostly real UI. Screen recordings of the app (inside or outside a device frame) with short captions are the safest choice.
- No people holding devices, no hands tapping in live action, and no footage that isn’t from the app.
- Captions and simple motion graphics are fine — titles, highlights, transitions, a short end card.
- Don’t refer to prices that can change, or to other platforms.
For social media, websites and Google Play, anything goes: device mockups, cursors, kinetic type and stats all help.
A 15-second structure that works
| Time | Scene | Goal |
|---|---|---|
| 0–3 s | The core screen in action + one-line promise | Win the autoplay — most people never unmute or wait |
| 3–6 s | Feature #1 with a 3–5 word caption | Show, don’t tell |
| 6–9 s | Feature #2 | One idea per scene |
| 9–12 s | Feature #3 or social proof (rating, users) | Trust |
| 12–15 s | Name + call to action | Recognition |
Music and sound effects you can use
Only use audio you have the rights to. Many “free” sites (Mixkit, Pixabay, Bensound…) restrict how files can be redistributed or which apps may use them, so read the licence. Safe choices are CC0 sounds (Kenney, CC0 sounds on Freesound) and CC BY music such as Kevin MacLeod’s, which only needs a credit line in your video description.
Making one in the browser
Motion Studio has an App Store Preview template and all the accepted sizes as presets. It warns when a video is outside 15–30 s and always exports an H.264/AAC file with a stereo track. You can also turn an existing screenshot design into a preview with one click — every screenshot becomes a scene. Music by Kevin MacLeod and CC0 sound effects are built in, and the export dialog writes the credits for you.
Frequently asked questions
What resolution should an iPhone app preview be?
For all current Face ID and Dynamic Island iPhones (and iPhone Duo), App Store Connect accepts 886 × 1920 pixels in portrait or 1920 × 886 in landscape. iPhones with a Home button use 1080 × 1920 (or 750 × 1334 for the 4.7-inch size).
How long can an App Store app preview be?
Between 15 and 30 seconds. You can upload up to three previews per device size and language, and the default poster frame is taken at 5 seconds.
What frame rate and codec does Apple accept for app previews?
Up to 30 frames per second, encoded as H.264 (High Profile, level 4.0, about 10–12 Mbps) in .mov, .m4v or .mp4, or ProRes 422 HQ in .mov. Audio must be stereo AAC at 256 kbps (44.1 or 48 kHz).
Does an app preview need sound?
The file needs an enabled stereo audio track, but it can be silent. Previews autoplay muted on the App Store, so the story must work without sound.
How do I add a preview video on Google Play?
Upload the video to YouTube, make it public or unlisted, turn off ads and age restrictions, keep embedding enabled, and paste the video URL (not a playlist or channel) into the Preview video field of your store listing.
Can I use music in an App Store app preview?
Yes, as long as you have the rights. Royalty-free music under CC0 or CC BY licences works; for CC BY tracks, include the credit wherever you publish the video (for example in the YouTube description).