App Store & Google Play character counter
Live character counts for every metadata field, with the App Store keyword field counted in bytes — plus warnings for wording that commonly gets listings rejected.
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indexed0/30
Brand + your most important keyword. Indexed for search.
indexed0/30
A clear benefit. Indexed for search — don't repeat name words.
indexed0/100 bytes
Comma-separated, no spaces. Limit is 100 bytes.
0/170
Shown above the description. Can be updated anytime without a new version. Not indexed.
0/4000
Not indexed for App Store search, but read by users — lead with value.
0/4000
Release notes for this version.
How to use the metadata character counter
- 1Pick App Store or Google Play and type or paste your metadata.
- 2Each field shows a live count against the store limit (bytes for the App Store keyword field).
- 3Fix the warnings — repeated keywords, banned words, ALL CAPS, emojis or price claims — before you submit.
All fields, both stores
Name, subtitle, keywords, promotional text, description, What’s New; Play title, short and full description.
Review-ready warnings
Flags wording that often causes metadata rejections or wastes keyword space.
Saved locally
Your drafts stay in this browser so you can come back later.
Frequently asked questions
How many characters can an App Store app name have?
30 characters. The subtitle is also 30, the keyword field 100 bytes, promotional text 170 and the description 4,000 characters.
What's the Google Play short description limit?
80 characters. The title is 30 characters and the full description 4,000.
Does the App Store count characters or bytes for keywords?
The keyword field limit is 100 bytes, so characters in scripts like Chinese, Japanese or Korean use more of the limit. This counter shows bytes for that field.
Related guides
5 min readApp Store & Google Play Character Limits (2026)Character limits for every App Store and Google Play metadata field — name, subtitle, keywords, promotional text, descriptions, What's New and review replies — with writing tips.7 min readHow to Fill the App Store Keyword Field (100 Characters)The rules Apple's search index actually follows, how to choose keywords, what not to repeat, how localizations add extra keyword space, and a worked example.12 min readApp Store Optimization (ASO) Guide 2026A practical ASO guide for the App Store and Google Play: how ranking works, where keywords go, what drives conversion, localization, ratings, testing and a launch checklist.
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Templates, device mockups, AI translation and exact-size export for both stores. No account, no watermark.